Marketing and Regional Alliances

Howard Johnson has developed a comprehensive, multi-tiered marketing strategy that targets consumers at national, regional and local levels. In particular, the chain promotes itself through:

Also integral are the bookings generated through travel agents and corporate travel planners. To promote brand awareness to these individuals, Howard Johnson has developed an extensive advertising campaign that appears in various travel trade publications.

  Direct Marketing

Howard Johnson is employing three different marketing tools to educate consumers on vvhat it has to offer:

A system-wide directory

This website

Direct Mail